Neuromarketing can help those who manage an e-commerce to increase sales: here are some practical cases to apply immediately. The concept of neuromarketing was coined by Ale Smitds in 2002 and refers to the application of neuroscience to improve visibility and sales. In the mind of the consumer there are many processes that take place […]
Category: Marketing
How to Manage a Brand Reputation Crisis
The online reputation is the opinion and image of a brand, product or company on social media. When evaluations and opinions are positive, they add up and are part of the business. The problem comes when we must manage negative information the speed of propagation in networks, can damage our image and lead us to […]